Search | Mi3

Deep Dive

Shift happens: PHD Global CMO says marketers buried in reporting instead of growth generation; future roles emerging as marketing function restructures for next wave of gaming, influencer, commerce, decisioning disruption

By Paul McIntyre and Sam Buckingham-Jones

2 May 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

2 May 2022 6 min read

Industry Contributor

Skin changes everything: CommBank brand strategist on learning to take risks in marketing and why everyone should start a business

By Anna Bay - Executive Manager Brand Strategy, CommBank | Founder, The Dinner App | Marketing Academy Scholar

25 April 2022 4 min read

By Anna Bay - Executive Manager Brand Strategy, CommBank | Founder, The Dinner App | Marketing Academy Scholar

25 April 2022 4 min read

Market Voice

Bespoke for the woke: Digital native Gen Z skips online ads and installs adblockers but trusts OOH; here’s what happened when we handed over ad creation to them

By Cathy O’Connor - oOh!Media CEO | Partner Content

19 April 2022 3 min read

By Cathy O’Connor - oOh!Media CEO | Partner Content

19 April 2022 3 min read

News

New chair, deputies for influencer marketing body AiMCO

By Sam Buckingham-Jones - Deputy Editor

3 April 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

3 April 2022 3 min read

Deep Dive

Mental availability, brand rejection, Binet & Field, ESOV and Ehrenberg-Bass: New B2B data shows marketers should flip the funnel sideways for business growth, B2C strategy also on the hook

By Paul McIntyre & Brendan Coyne

28 March 2022 10 min read

By Paul McIntyre & Brendan Coyne -

28 March 2022 10 min read

Deep Dive

‘He’s well versed in current structures of power in media and marketing’: Why Henry Tajer has put millions into a new venture to upend corporate, agency strategy and planning… and the $16bn influence business

By Paul McIntyre - Executive Editor

14 March 2022 6 min read

By Paul McIntyre - Executive Editor

14 March 2022 6 min read

News Plus

Ex-Mediabrands, Dentsu, Amazon Media boss Henry Tajer takes ‘significant’ stake in The Influence Group, joins as CEO; breaks silence on Dentsu Aegis ousting

By Paul McIntyre - Executive Editor

9 March 2022 4 min read

By Paul McIntyre - Executive Editor

9 March 2022 4 min read

News

GroupM launches own influencer platform where creators will work until 'guaranteed' targets hit

By Sam Buckingham-Jones - Deputy Editor

16 February 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

16 February 2022 4 min read

Industry Contributor

Influencer marketing faces a reckoning as regulation catches up – and an election looms

By Dan Hojnik, Head of Strategy & Planning, Involved Media

7 December 2021 4 min read

By Dan Hojnik, Head of Strategy & Planning, Involved Media -

7 December 2021 4 min read

News

Mike Wilson’s next move: social media influencer

By Sam Buckingham-Jones - Senior Writer

5 October 2021 1 min read

By Sam Buckingham-Jones - Senior Writer

5 October 2021 1 min read