Mike Wilson’s next move: social media influencer
Two months after stepping down from his role as Executive Chairman of Havas, Mike Wilson has been named as Non-Executive Director of influencer marketing agency Hypetap.
What you need to know:
- Mike Wilson, the former Executive Chairman of Havas, has joined influencer tech agency Hypetap as NonExecutive Director.
- Two months after stepping down from the holdco, Wilson joins the agency as it prepares for the “next phase of growth”.
Former Havas Executive Chairman Mike Wilson has joined influencer marketing agency Hypetap as a Non-Executive Director.
Wilson stepped down from Havas in August after eight years at the helm of Havas. Before that, he co-founded Naked Communications, the agency of 'thinkers' that for a time had the holdcos running scared.
Hypetap is an influencer tech agency that works with state governments, UNIQLO, Sanitarium, Zip, Youfooz and Cashrewards, as well as major agency holding groups like WPP, Omnicom, Dentsu, Havas and IPG Mediabrands.
It's working on technology that allows brands to create bespoke pages for influencers that take them off platforms like Facebook and onto retailer sites curated with goods that followers of those influencers are more likely to buy – while giving brands the first party data.
“I am really impressed by the Hypetap product suite, and by the exec leadership team,” Wilson said in a statement. “They are innovative, and ambitious, and I hope to contribute to their ongoing success.”
Detch Singh, founder and CEO of Hypetap and chair of the Australian Influencer Marketing Council (AiMCO), welcomed Wilson to the board.
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