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News Plus 12 Mar 2025 - 4 min read
AMI CPD: 0.5
 

‘The hypocrisy is breathtaking: News Corp’s Pippa Leary slams brand safety free rein for platforms’ blind AI ad placement while advertiser blocks rife on ‘unsafe’ news content
By Paul McIntyre - Executive Editor

The big news out of News Corp’s annual D-coded market update yesterday was that a legacy news publisher is dealing itself
News 12 Mar 2025 - 2 min read
 

CMO Awards deadline looms: 24 March – ensure your marketing team is recognised among Australia’s most innovative and effective

By Mi3 staff

The entry deadline for CMO Awards has been extended to 24 March 2025 but no later: Don’t miss out on you and your team being
News Plus 11 Mar 2025 - 7 min read
 

News Corp plugs Tubi into stack, eyes BVOD-streamer dollars via ‘engaged reach’, sharper intent signals – Subway marketing boss buys in, boosts sales 3%
By Kalila Welch - Senior Journalist

News Corp is betting on connected TV to pull full funnel brand and demand ad dollars into its increasingly connected audience
News Plus 5 Mar 2025 - 8 min read
AMI CPD: 0.5
 

Ex-Nine publishing chief Janz plots Capital Brief US expansion as Australian media faces 'bloodiest day' if Google pulls pin, ad-dependent models 'will lose'
By Paul McIntyre & Brendan Coyne

“There’s very real risk that Google goes to zero … I would not count on them being the last fool sitting at the table handing
News Plus 5 Mar 2025 - 6 min read
 

Can CareerOne bludgeon its way back into the top tier of recruitment advertising with agentic AI? Early results suggest 65% more matches, and 8x job seeker engagement
By Andrew Birmingham - Martech | Ecom |CX Editor

CareerOne has just torched the old job board playbook, swapping passive listings for AI-driven talent matchmaking—and the
News Plus 5 Mar 2025 - 6 min read
AMI CPD: 0.5
 

Marketers go quant, data nerds go brand – and Step One chases $100m run rate in Klaviyo-fuelled global growth sprint
By Andrew Birmingham - Martech | Ecom |CX Editor

Step One is on a tear. The bamboo underwear disruptor is expanding its omnichannel strategy, taking its first steps into
News Plus 5 Mar 2025 - 5 min read
AMI CPD: 0.5
 

Accenture Song’s David Droga: Autonomous AI agents, not co-pilots, are ‘the gamechanger’ as Salesforce Superbowl ‘Agentforce’ ads drive 3000% web surge, synthetics incoming
By Paul McIntyre - Executive Editor

Accenture Song CEO and New York-based Australian expat David Droga detoured a London trip via Sydney in a 60-hour lap to
News Plus 5 Mar 2025 - 6 min read
AMI CPD: 0.5
 

‘Almost a guarantee for setting money on fire’: 1,000 marketers, agencies and BetterBriefs on broken creative ideation-evaluation, its crippling impact on effectiveness – and how to fix it
By Nadia Cameron - Editor - Marketing | Associate Publisher

Four years after unleashing global research into the woeful lack of briefing expertise across the marketing and advertising
News Plus 4 Mar 2025 - 6 min read
AMI CPD: 0.5
 

‘It’s employee engagement, not marketing’: Optus' Cam Luby on why telco chose dancing in the Sydney Gay and Lesbian Mardi Gras parade over diversity rollback, and the brand trust rebuild
By Nadia Cameron - Editor - Marketing | Associate Publisher

Trump may see diversity as a "dangerous, demeaning and immoral" practice, but it’s the opposite for the team at Optus. While

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