What you need to know:

• Hearts & Science has named Oliver Fifoot as Chief Digital Officer for Australia.
• Joining from Atomic 212, he's tasked with managing the agency's activation, audience and analytics operations.

Omnicom's data and analytics agency Hearts & Science has appointed Oliver Fifoot as its Chief Digital Officer for Australia. 

Fifoot will manage the agency's activation, audience and analytic product at national level, as well as support new business activities.

Fifoot has over 15 years’ experience in digital and data roles in both large and boutique agencies; most recently as head of programmatic and audience at Atomic 212.

Prior to that Fifoot held senior positions at agencies including Dentsu, iProspect and Ikon Communications.

“It’s great to have Ollie on board to support our roll-out of key strategic initiatives around analytics and ecommerce, as well as overall leadership of the Hearts audience and digital product," said Jeremy Bolt, CEO of Hearts & Science Australia, .

"We are now well positioned to capitalise on our audience plays and our decisioning engine, ‘The Brain’, and bring these together for our clients’ advantage."

Former Chief Digital Officer, Isabelle Dunn, left to launch her own food business start-up.