What you need to know:

• Ryvalmedia, RyanCap’s media agency, has been awarded the media account for ASX-listed trading platform SelfWealth.
• It's understood the account has been worth more than $5 million. 
• SelfWealth’s GM of Marketing, Jarrod Purchase, said the combination of Ryvalmedia and Foxcatcher would give a “competitive edge” to the share trading company.

ASX-listed share trading platform SelfWealth has named Ryvalmedia, RyanCap’s media buying arm, to its account after a four-way pitch.

The agency will manage all media, strategy, planning, performance, trading and investment, effective immediately. It's understood the account is worth more than $5 million. Ryvalmedia will be supported by Foxcatcher, RyanCap’s data analytics company.

SelfWealth is used by more than 120,000 Australian investors and was the country’s first flat fee to share trading platform. SelfWealth’s media account was previously held by Atomic212.

Jarrod Purchase, SelfWealth’s General Manager of Marketing, said the skills it could access across the RyanCap stable were a factor in the decision.

“An important part of the SelfWealth marketing strategy is to ensure we’re working with the right partners. Through a rigorous pitch process, Ryvalmedia impressed us with their enthusiasm for not only the SelfWealth story and ethos but the wealth creation space. The data and insight capabilities showcased by Foxcatcher will help SelfWealth gain a competitive edge when it comes to media strategy and buying. The SelfWealth team are extremely excited to work alongside Ryvalmedia.”

Ryvalmedia won e-commerce marketplace MyDeal in October last year. RyanCap is led by CEO and founder, Simon Ryan