RyanCap, the independent and Australian owned parent company led by CEO Simon Ryan has announced the launch of marketing data and technology business Foxcatcher.

Foxcatcher has been created with a focus on customer data, digital convergence, aligning addressable media with CRM, DTC and eCommerce outcomes.

In addition, Foxcatcher will include custom-built marketing automation software and trading platforms; and technology enablement products to ensure clients marketing investments are optimised for the digital economy.

The announcement also includes the appointment of David Gaskill to the role of Managing Director of Foxcatcher. David will be responsible for leading and growing Foxcatcher’s data and martech capability.

Gaskill leaves his current role as Head of Product at Audience360 to join Foxcatcher. His previous roles have included National Data Strategy Lead at Dentsu and Head of Trading at AE Capital where he specialised in data science and algorithms to drive investment strategies.

David Gaskill commented, “ I'm excited to launch Foxcatcher with Simon and the team during a period where it has never been more important to connect real world data and insight to the consumer, and deliver relevant thoughtful connections. As consumers embrace the value exchange between content, publishers and privacy we have a unique opportunity to pioneer better brand engagements by building technology to enable true data driven strategic value and business success”.

Simon Ryan said of the launch, "In a time of heavy social, business and digital disruption, we must evolve and look for new ways to add value and sustainable growth for clients. Streamlining tech and data enablement are part of the solution making it easier for clients to compete in a transforming marketplace driven by a digital leap forward and unprecedented circumstances this year."

Foxcatcher joins Ryvalmedia as part of the RyanCap group of specialist marketing businesses.

While Foxcatcher services are stand alone, they are optimised when working together with Ryvalmedia and client digital marketing teams.