What you need to know:

• Cartology has hired Google exec Robbie Hills, who has been based in Singapore for the past decade, to lead its commercial function.
• He starts from September 5.

Woolworths’ retailer media arm, Cartology, has lured Google’s Singapore-based Global Clients Director, Robbie Hills, as its new Director of Sales and Client Partnerships.

Hills has spent 11 years at Google, most recently working with global advertisers on their digital footprints. He has worked for 20 years in digital advertising and media. He begins in the role from 5 September, reporting to Cartology's Managing Director Mike Tyquin.

“I am incredibly excited about the opportunity to lead the Cartology Sales and Partnerships team, as well as returning home after close to 14 years away,” Hills said.

“With Retail Media growing at an ever increasing rate both in Australia and globally, I look forward to helping our clients and partners continue to find new customers and to help grow their businesses.”

Tyquin said Hills would be instrumental in Cartology’s next stage of growth.

“He brings with him experience and the technical and commercial acumen to move our business forward, solve brand and customer challenges, and drive sales overnight and customers over time,” Tyquin said.