Cartology names Google global advertiser exec Robbie Hills to commercial role
Cartology has bolstered its commercial team, hiring Robbie Hills, currently Director of Global Clients for Google, as its new Director of Sales and Client Partnerships.
What you need to know:
- Cartology has hired Google exec Robbie Hills, who has been based in Singapore for the past decade, to lead its commercial function.
- He starts from September 5.
Woolworths’ retailer media arm, Cartology, has lured Google’s Singapore-based Global Clients Director, Robbie Hills, as its new Director of Sales and Client Partnerships.
Hills has spent 11 years at Google, most recently working with global advertisers on their digital footprints. He has worked for 20 years in digital advertising and media. He begins in the role from 5 September, reporting to Cartology's Managing Director Mike Tyquin.
“I am incredibly excited about the opportunity to lead the Cartology Sales and Partnerships team, as well as returning home after close to 14 years away,” Hills said.
“With Retail Media growing at an ever increasing rate both in Australia and globally, I look forward to helping our clients and partners continue to find new customers and to help grow their businesses.”
Tyquin said Hills would be instrumental in Cartology’s next stage of growth.
“He brings with him experience and the technical and commercial acumen to move our business forward, solve brand and customer challenges, and drive sales overnight and customers over time,” Tyquin said.
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Retail media growth and the secret sauce: Nando's sees 27% sales uplift, 70% new customers in Cartology omnichannel retail campaign with Fresh Magazine, social, front of store screens and more
Retail media is forecast to triple in size over the next five years from $850 million to $2.14 billion. It has become one of the most talked about emerging media sectors – and for good reason. It has a unique, data-led approach based on real customer insights and closed loop reporting, adding real accountability to campaign investment. Just ask fan favourite Nando’s.
And it continues its growth trajectory.