Australia Post has announced the appointment of Amber Collins to the position of Chief Marketing Officer (CMO).

Amber brings valuable experience from an international career spanning over 20 years in advertising, branding, product development, digital experience and retail marketing. 

Most recently, Amber held General Manager positions over nine years at Coles and Target spanning Brand & Media, Digital Marketing, Housebrand and Central Marketing where she led well-known campaigns including ‘Good Things are Happening at Coles’, Second Bite and Sports for Schools. She also built acquisition programs for Coles Online, flybuys and Coles Financial Services amongst many others.

As CMO, Amber will have overall enterprise responsibility for developing and executing marketing strategy and plans to support revenue and growth ambitions, as well as leading the priority to create an iconic brand that Australians know and love so they’ll be loyal beyond reason, as measured by increased foot traffic. She will work hand in hand with Business & Government and International colleagues to ensure we help them achieve their business goals and grow our business in all areas.