Val Morgan Outdoor (VMO) has secured an exclusive large format tender with next-generation screens at one of Sydney’s key retail, commuter and entertainment locations, World Square.

VMO is promising an "immersive experience in the form of truly intelligent, curved internal LED screens and a hero screen spanning eight metres by two metres that can be seen from Sydney’s George Street".

“World Square is a highly valuable audience,” said VMO MD Paul Butler. "With opportunities to completely dominate the space, both digitally and with ambient extensions and brand activations, we can offer our partners world class formats to bring their campaigns to life."