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News Plus 3 May 2021 - 1 min read

Volkswagen Group CMO Jason Bradshaw exits to scale own customer service and experience business

By Josh McDonnell - Senior Writer

While at the helm of Volkswagen's marketing team, Jason Bradshaw oversaw the digital transformation of the business, which included the launch of its first ecommerce offering.

Volkswagen Chief Customer and Marketing Officer Jason Bradshaw has exited the business to focus on his own consultancy. 

What you need to know:

  • Volkswagen Chief Customer and Marketing Officer Jason Bradshaw has exited the business.
  • Bradshaw told Mi3 he was leaving to focus on his own customer service and experience consultancy, Power Of CEX.
  • Volkswagen said it would confirm the new marketing boss "shortly".

Volkswagen Chief Customer and Marketing Officer Jason Bradshaw has exited the business.

The marketing boss confirmed the exit with Mi3. He intends to focus solely on his customer service and experience consultancy, Power Of CEX.

In a statement, Volkswagen thanked Bradshaw for his efforts across five and a half years with the carmaker: "He leaves the company better for his time here. We're sorry to see him go".

A spokesperson would not be drawn on potential successors, stating that the business would make an "announcement shortly".

Bradshaw said he was "extremely proud" of the work the marketing division delivered during his time as CMO.

This included delivering a CX overhaul and the launch of an ecommerce platform.

Prior to Volkswagen, Bradshaw had worked as Head of Customer Experience for Target following stints at Telstra and Fairfax.

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