Sorrell's S4 merges MediaMonks and MightyHive to form... Media.Monks
Sir Martin Sorrell's S4 Capital has merged its two largest brands, MediaMonks and MightyHive, to form a new singular entity – Media.Monks. The unified brands aligns with the firm's unitary structure and promise of sharper, faster, cheaper work with fewer reporting lines.
What you need to know:
- S4 Capital has unveiled its much trailed merger of its two main brands, MightyHive and MediaMonks.
- It seems MediaMonks has won the branding battle.
Sir Martin Sorrell's S4 Capital has merged its two largest agencies, MightyHive and MediaMonks to form... Media.Monks.
The much trailed move (Sir Martin appeared to warm to Mi3 editor Paul McIntyre's suggestion of 'MonkeyHives' via Mi3's 100th podcast) brings together the tech and data capabilities of MightyHive and content production housed in MediaMonks.
Locally, Vinne Schifferstein, former head of MediaMonks and now MD content AUNZ.monks, said: "This new brand enables us to speak with one voice as AUNZ.Monks, providing the full spectrum of digital services under one roof, with a single P&L, meaning: one procurement team and one rate card."
Kenny Griffiths, formerly local MightyHive boss and now APAC head of data and digital media at Media.Monks, said the move is good news both for clients and company culture:
"Everyone is on the same mission. Being able to offer content, data, digital media and technology services through one team has rapidly opened up cross-team collaboration and naturally, improved client results."
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