News Corp Australia is set to commence its fifth annual Indigenous Sport Week (ISW) this weekend, running alongside the 50th anniversary of NAIDOC Week, from June 6 to 13. It aims to focus on Indigenous teenage talent across various sports, including footy, cricket, surfing, and motorsport.

This year's NAIDOC theme, 'Next Generation: Strength, Vision and Legacy', aligns with the objectives of ISW, which seeks to inspire, inform, and engage readers about Indigenous representation in sport through storytelling.

The campaign will highlight the achievements and stories of young Indigenous athletes, celebrating Indigenous sporting excellence in Australia.

Lead editor of Indigenous Sport Week, Tim Morrissey, said: "We look forward to Indigenous Sport Week every year at News and the amazing stories we bring to our readers. The positive impact across ISW has on promoting the journeys of First Nations athletes across multiple sports cannot be understated. It’s great to be able to highlight some of these great stories during NAIDOC week."

The editorial campaign, now in its fifth year, aims to celebrate and elevate the history and future of Indigenous sport in Australia. The campaign will feature stories such as a showcase of rising Indigenous stars, insights from Chris Johnson on attracting Indigenous youth to the AFL, and the Racing Together motorsport team with drivers Kade Davey and Karlai Warner.

"We have some compelling stories for the week, starting with a feature showcasing the next generation of rising Indigenous stars," said Morrissey. "We also feature Chris Johnson, a three-time premiership winner, who shares his insights on attracting Indigenous youngsters to the AFL."

The Racing Together motorsport team, which has been operational for less than five years, will also be featured. "There’s also the Racing Together motorsport team which is less than five years old, but has already unearthed two high-achieving teenage Indigenous drivers in Kade Davey, 17, and Karlai Warner, 18, under the watchful eye of track champion Paul Morris," said Morrissey.

The initiative is a company-wide collaboration involving state and regional mastheads, news.com.au, The Australian, CODE Sports, and Kommunity TV. The Indigenous Sport Week logo, created by Aboriginal-owned agency Balarinji, is inspired by Maureen Hudson Nampijinpa's artwork and will be integrated into various mastheads.