StackAdapt, a demand-side advertising platform, has announced the appointment of former Google executive Alessandra Alessio as its new APAC Marketing Director. Alessio, who brings nearly two decades of digital advertising industry experience to the role, will spearhead StackAdapt’s growth initiatives across the Asia-Pacific region.

Alessio's last role at Google was APAC Product Marketing Lead, Scaled Ad Programs in Singapore. She spent eight years in Australia, where she held the role of regional product marketing lead for Google's ads measurement, tech and data solutions (Google Marketing Platform).

In her new role, Alessio will focus on elevating StackAdapt’s brand and presence across the APAC region. Based in Singapore, she joins StackAdapt following a 16-year career at Google, covering B2B marketing and sales roles, with a focus on adtech, measurement, and data privacy solutions.

“I was drawn to StackAdapt by its powerful multi-channel media buying platform and its incredible culture, which prioritises delivering exceptional service to agency and brand clients,” said Alessio. “With significant growth plans for APAC, I’m thrilled to help drive the next phase of expansion and innovation in the region.”

StackAdapt recently won Digital Partner of the Year at the recent IMAA awards. The appointment of Alessio follows the creation of a senior executive team across the APAC region this year, including recent appointments in Hong Kong and Japan.

“I'm delighted that Alessandra chose to join StackAdapt,” said StackAdapt Asia-Pacific VP Liam McCarten. “Her deep understanding of our audiences, our industry and our region will only fuel our ability to grow our brand & our business. We've made a lot of progress in growing our visibility across APAC, but no doubt Alessandra will lead strategies and tactics that will elevate our standing and differentiation even further. We really believe we're building a standout team in the industry. Alessandra fuels that belief.”