Uber has released a new multi-channel creative campaign to mark McDonald's Australia rejoining Uber's membership program, Uber One. The campaign features Hollywood actor Chris McDonald, known for his opinionated and eccentric characters, as its central figure.

The campaign is orchestrated by Poem Group, which is responsible for the strategy, creative, influencer, content, and publicity aspects. The launch film showcases McDonald on a golf course, emphasising the non-exclusivity of Uber One's membership deals. The campaign's objective is to reinforce the egalitarian nature of Uber One, which offers $0 delivery fees on eligible McDonald's orders for its members.

The campaign is supported by a strategic amplification plan across paid, owned, and earned media channels. It is set to launch on 6th May 2025 and will include shorter narratives and social media content. The campaign is not affiliated with the film 'Happy Gilmore', despite coinciding with the upcoming sequel to the iconic comedy soon to drop to Netflix this year.

Chris McDonald, in his role as the face of the campaign, said: "Uber One’s not exclusive. Anyone with a pulse and a smartphone can join. It’s one big pool of mediocrity… and discounts."

Head of Marketing for Uber ANZ, Nicole Bardsley, said: "Collaborating with McDonald’s and the iconic Chris McDonald has been a hole in one moment to reinforce the egalitarian nature of Uber One - a membership for everyone. As well as poking fun at elitism we’re also celebrating $0 Delivery Fee on eligible orders from Macca’s for our members in an unforgettable way thanks to an ace effort from our creative team."

Senior Marketing Director for McDonald’s Australia, Mary Vrančić, said: "We’re thrilled to be partnering with Uber One to give Aussies more of the great value they know and love to their doorstep, and what better way to showcase it than with a show-stopping campaign like this."

Poem General Manager, Rhania Farah, said: "Aussie audiences already adore Chris McDonald for his iconic roles, so teaming up with a Hollywood heavyweight was a no-brainer. We knew his cultural relevancy would produce quality content, drive social talkability and earn attention."

Previous collaborations between Uber and Poem Group have included campaigns with F1 Driver Valtteri Bottas and Selling Sunset star Chrishell Stause. The current campaign aims to build on these past successes by leveraging McDonald's re-entry into the Uber One program and the star power of Chris McDonald.