Skip to main content
News 6 Jul 2021 - 2 min read

Openpay appoints Ryvalmedia to $5m media account

By Josh McDonnell - Senior Writer

Buy now, pay later business Openpay has appointed Ryvalmedia to its $5 million media account, as the brand enters its next growth stage in Australia.

What you need to know:

  • Buy now, pay later player Openpay has appointed Ryvalmedia to its media account.
  • Its current annual spend of $5m is set to increase as it enters a new growth phase in Australia.

Ryvalmedia has been appointed as media planning and buying agency partner for Openpay.

The account is valued at $5m with Openpay planning to increase advertising spend as it commences its next phase of growth and expansion in Australia.

In addition to multi-channel planning and buying, the scope of work will include partnership activations, performance media, social, data and analytics.

"The BNPL sector is growing rapidly, and Openpay was looking for the right strategic partner to support the next phase of growth for our business. Ryvalmedia impressed us with their expertise, balanced approach, and alignment to Openpay's values," Openpay, Head of Marketing APAC Bryan Leong, said.

Mi3 Special Report: Australia Post-Cookies, Post-Privacy

  • How brands including ANZ, CommBank, Adore Beauty, Little Birdie, Menulog and Westpac are racing for new privacy-compliant ways to market to customers as platform and regulatory changes bite.
  • Report covers all of Australia‘s major publishers, their strategies.
  • All major alternative IDs covered.
  • Plus marketing consultancies, tech provider and agency insights.
  • Independent Mi3 report, based on 35-plus interviews, supported by MiQ and Resolution Digital.

How brands including CommBank, Adore Beauty, Little Birdie, Menulog and more are racing for new privacy-compliant ways to market to customers as platform and regulatory changes bite.

Get ahead of the curve. DOWNLOAD THE REPORT HERE DOWNLOAD your 67-page report here.

Already a member? . Not a member? Start the process:

Download Now
Australia Post-Cookies, Post-Privacy

Share your reaction (and see how others voted)

Leave a comment (you must be logged in)

Be the first to comment

Market Voice

Search Mi3 Articles

Make it personal

Join Mi3 to receive our weekly edition and personalise your experience