Hearts & Science chief experience officer, Jon Betts, has moved into the newly created role of general manager – creative & media, as part of a wider restructure to the business.

He will lead integrated creative and media partnerships at national level, driving integrated process and teams, as well as new business. 

As the newest agency in Omnicom Media Group’s suite of media agencies, Hearts & Science centres on the use of both data and emotional connections to deliver on customer journey value.

The change in Betts' role is part of a move by the agency to effectively partner with Omnicom creative agencies to deliver fully integrated communications solutions to clients.

Prior to joining Hearts & Science as chief experience officer a year ago, Betts headed up OMD’s McDonald’s account for 4 years.