What you need to know:

• Minsun Collier promoted and given broader tech  and consultancy remit.
• Will dovetail with new e-comm lead Karleitia Bodlovic.
• She's also tasked with delivering product development across digital transformation unit, Blink Consulting.

MediaCom has promoted Minsun Collier to National Head of Data & Technology Acceleration.

Collier, a former UTS lecturer, has digital experience earned across both indie and networked agencies and start-ups. She joined MediaCom at the start of last year as National Head of Digital. 

Her broader remit reflects MediaCom's strategic intent under new CEO Yaron Farizon. The former MediaCom Russia boss is focusing on e-commerce, consultancy and creative firepower over booking more ads.

Collier will focus on driving the digital, data and technology transformation agenda while providing strategic consultancy for clients across those areas.

She's also tasked with delivering product development across Blink Consulting, MediaCom's centralised specialist digital transformation unit.

Collier will partner with new eCommerce Director Karleitia Bodlovic to connect investment, data planning and creative systems.

Farizon said he's "looking forward to seeing the partnership between Karleitia and Min unfold" and said Collier would propel transformation internally and for brand clients.

Collier said the "most exiting part [of the new role] is the scope for best-in-class solutions beyond paid media... I just love bringing big-picture geeky thinking to life". 

She now also becomes part of MediaCom's ExCo.