Indie media agency Kaimera's first half $20m billings booms leads to 30% staff growth
Indie media shop Kaimera has notched up a strong start to 2021, winning a slew of clients amounting to $20m in billings and the business lifting its headcount by 30 per cent. New clients include BritBox, Campos Coffee, Aston Martin, and My Muscle Chef. CEO Nick Behr said the growth proved the continuing trend towards a "new type" of media agency thinking.
What you need to know:
- Indie media shop Kaimera has notched up $20m in annual billings for the first half of 2021.
- Clients include BritBox, Campos Coffee, Aston Martin, and My Muscle Chef.
- The agency has also grown the size of its team by 30 per cent from graduate to platform and manager roles.
Independent media agency Kaimera has added several new clients to its portfolio, racking up a further $20m in billings in the first half of 2021.
Clients including BritBox, Campos Coffee, Aston Martin, and My Muscle Chef have contributed to the agency's staff growth of 30 per cent, from graduate to platform and manager roles.
Each new client has appointed Kaimera for a range of services from strategy, planning and buying across all channels to digital only.
The growth of Kaimera comes at a time of increased demand for independent media agencies.
“It’s becoming increasingly apparent that many marketers are looking for a new type of media agency; an agency partner that doesn’t make things more complicated or confuse clients with jargon but is designed to create client-centric media solutions and talk like human beings, not media machines," Behr said.
"At Kaimera we embrace simplicity. We have a highly experienced and senior team; this allows us to untangle complexity without losing rigour or media expertise.”
The marketing and publishing worlds continue to watch with anticipation and unease as the rules of digital marketing are overturned via the recent Apple iOS changes and the impending cookie crumble. As the demand for greater privacy and transparency regarding access and use of personal data grows, after years of normalising tracking consumer behaviour online via apps and the web, the tide is turning. Consumers are now more informed and able to make the choice as to whether they accept these terms, whether the value exchange for use of their data is worth it, and the resounding answer appears to be no. So where does that leave the world of audience targeting?
The data doesn’t lie: women are feeling confident and empowered when it comes to purchasing cars, but according to the latest research, the automotive marketing industry still has a long way to go to catch up.
Are Media has dug into the data from its inaugural HERpulse Auto survey to reveal that although the majority of women are the key decision-maker when it comes to buying a car for the family, many still feel patronised and unrepresented throughout the marketing and sales cycle.