ThinkPremiumDigital has hired Venessa Hunt as General Manager.

Launched in August, ThinkPremiumDigital is part of the Premium Content Alliance, an industry body formed by Australia's largest publishers and broadcasters to promote the  their collective media channels.

“This is a pivotal moment for the advertising industry, in Australia and all around the world. There has never been such a fascinating and diverse ecosystem with opportunities for improvement and change," Hunt said.

“Australia’s digital publishers are powerhouses in their own right and as the digital landscape continues to evolve, advertisers are increasingly discovering the strength and effectiveness presented by aligning with professionally produced digital content. I’ve long been a supporter of Australia’s digital publishers and I’m delighted to jump in the ring and fight the good fight on their behalf."

Hunt joins the business following five years with GroupM, most recently as Chief Digital Strategy Officer for the media buying group. She previously held roles at the organisation including Head of Digital Investment & Partnerships and Head of Mobile.