Ex-Red Rooster CEO Nick Keenan, now Starcom CEO, on client politics, martech silos and why advertising actually still works, fast
Recorded well before his appointment as Starcom Australia CEO, Nick Keenan opens up on running a quick-service restaurant for private equity owners, how a marketer-turned-CEO viewed marketing and agencies, why brand owners can be as dysfunctional as agency groups are accused of and how martech is presenting the same challenges as social and search did five years ago. Creative agencies, particularly, will be happy. Keenan thinks they’re underrated, particularly in UX and design.
Meet Your Host
By Paul McIntyre
Paul McIntyre is a 25-year business journalist and Executive Editor of Mi3, a weekly intelligence briefing backed by the Media I group for the tech, media, marketing and agency sectors.
Mi3 was launched in April 2019 to distil and advance intelligent cross-sector conversations on global and local industry trends and developments that matter.
Paul is also a contributing editor for The Australian Financial Review. He has covered media, tech, marketing and advertising for mastheads including Media in The Australian, The Sydney Morning Herald, The Age, The New Zealand Herald and Advertising Age (US).