The Iconic has partnered with sustainable shopping platform Cirkular to expand its pre-loved fashion offering. which already features Azura Runway and The Real Deal.

Founded in 2023 by Marnie Dibden Cate, Cirkular offers a curated selection of authenticated designer womenswear, featuring brands such as Jacquemus, Zimmermann, Prada, and Camilla and Marc. Cirkular sources high-quality pre-loved pieces from fashion industry insiders, ensuring a selection that meets the standards of discerning shoppers.

The Iconic ’s Chief Commercial & Sustainability Officer, Gayle Burchell, said: "We are thrilled to welcome Cirkular’s edit of premium pre-loved fashion to The Iconic. Cirkular Co-Founder and former General Manager of Grazia and Icon, Marnie Dibden Cate's deep connections within the Australian fashion industry and expertise, bring an editorial lens to the curation and photography that we know our customers will love. There is a confidence with a partner like Cirkular that every piece is authentic and in exceptional condition, an important consideration when shopping pre-loved."

Cirkular's commitment to sustainability extends beyond fashion. The platform is actively involved in reforestation and climate-positive action through its partnership with Ecologi.

Cirkular Co-Founder and Creative Director, Marnie Dibden Cate, said: "Thanks to this new partnership with The Iconic, we have the opportunity to reach more people than ever before whilst staying true to our mission of elevating the pre-loved purchase experience. It marks a major milestone for Cirkular and I am thrilled to be working with The Iconic toward a more circular future of fashion."