Skip to main content
News 10 Nov 2021 - 2 min read

Alpha Digital names new Melbourne commercial director

By Sam Buckingham-Jones - Senior Writer
Alpha Digital names new commercial boss

"We’ve seen digital maturity progress by a decade in just the last 18 months," Sam McConnell says, "It's up to marketers to put the pieces in place."

Digital maturity has grown by a decade in the past 18 months, Sam McConnell, Alpha Digital's new Melbourne Commercial Director, says. 

What you need to know: 

  • Former The Monkeys Group Account Director Sam McConnell has joined indie agency Alpha Digital as its Melbourne-based Commercial Director. 
  • The agency has scored several Melbourne-based wins recently, and is looking to grow its footprint in the city. 

Indie agency Alpha Digital has named Sam McConnell, former Group Account Director at The Monkeys and Power Retail General Manager, to grow its base in Melbourne. 

Alpha Digital has won a number of clients based out of Melbourne in recent months, including personalised product company Stuck On You and women's fashion labels Olga Berg and 17 Sundays. 

McConnell joins the agency as its Melbourne Commercial Director. 

 

Mi3 Special Report: Australia Post-Cookies, Post-Privacy

  • How brands including ANZ, CommBank, Adore Beauty, Little Birdie, Menulog and Westpac are racing for new privacy-compliant ways to market to customers as platform and regulatory changes bite.
  • Report covers all of Australia‘s major publishers, their strategies.
  • All major alternative IDs covered.
  • Plus marketing consultancies, tech provider and agency insights.
  • Independent Mi3 report, based on 35-plus interviews, supported by MiQ and Resolution Digital.

How brands including CommBank, Adore Beauty, Little Birdie, Menulog and more are racing for new privacy-compliant ways to market to customers as platform and regulatory changes bite.

Get ahead of the curve. DOWNLOAD THE REPORT HERE DOWNLOAD your 67-page report here.

Already a member? . Not a member? Start the process:

Download Now
Australia Post-Cookies, Post-Privacy

Share your reaction (and see how others voted)

Leave a comment (you must be logged in)

Be the first to comment

Market Voice

Search Mi3 Articles

Make it personal

Join Mi3 to receive our weekly edition and personalise your experience