UK-based ecommerce solutions business THG Ingenuity has appointed Zitcha to power its retail media offering.

THG Beauty, a division of THG Ingenuity, will be the first to implement the Australian retail media platform. This initiative aims to connect beauty brands with over 10 million customers, leveraging sophisticated retail media tools for full-funnel campaign activations. The strategy encompasses digital onsite and offsite solutions, above-the-line, experiential, and influencer marketing opportunities.

Zitcha's platform is designed to improve response times, simplify media bookings, and enhance collaboration. This approach aligns with THG Ingenuity's goal to provide advanced ecommerce solutions, which include THG Commerce, THG Fulfil, and THG Studios.

THG Ingenuity is the latest UK retailer to select Zitcha, following partnerships with Frasers Group and Ocado Retail. Zitcha, headquartered in Australia, works with major retailers globally and has partnered with Marketplacer to integrate retail media and marketplace models.

Group CEO and Co-Founder of Zitcha, Troy Townsend, said: "This partnership is a perfect example of what retail media should look like – customer-first, tech-enabled, and results-driven. THG Ingenuity and THG Beauty are setting a new standard, and we’re proud to power that shift. Our team is passionate about delivering more than just tech, we're here to help businesses like THG Ingenuity and retailers like THG Beauty unlock the full potential of their media networks and build lasting value for their brand partners."

THG Beauty Media, a retail media network for beauty, health, and wellness, offers digital solutions and data-driven strategies. The network's new offering aims to provide better return on ad spend (ROAS) for its partners.

Chief Commercial Officer of THG Beauty, Tom Mills-Webb, said: "We’re incredibly proud of our retail media offering as we move to the next stage of its evolution with THG Ingenuity and Zitcha. Over the past year, we’ve onboarded multiple partners and increased investment in our marketing services to revolutionise our proposition. We’re excited to see the evolution of THG Beauty Media over the next 12 months as we continue to grow and enhance our offering, providing better ROAS for our partners."