What you need to know:

• Australian craft drinks company Mighty Craft has appointed independent media agency Half Dome to run its media planning and buying across all channels.
• Mighty Craft has brands across spirits, beer and cider.

ASX-listed Australian drinks company, Mighty Craft has appointed independent media agency Half Dome to run its media planning and buying across all channels.

Mighty Craft sells craft alcoholic drinks, with brands ranging across spirits, beer and cider including 78 Degrees, Kangaroo Island Spirits, Seven Seasons, NoSh Boozy Seltzer, Mismatch Brewing Co, Jetty Road, Better Beer, Slipstream, Foghorn and the Hills Cider Company.

Half Dome, which recently acquired Consumedia to become a full-service agency, will oversee media buying and planning for Mighty Craft across brand and performance, and publisher partnerships.

“Mighty Craft’s aggressive growth ambitions are certainly something we align to as a business,” Half Dome Managing Partner and General Manager, Tom Frazer, said.