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Intelligence Briefs

Behavioural targeting out of control, warns UK watchdog

Paul McIntyre
Executive Editor

12 August 2019 2min read

Just a reminder here of the loud warning the UK's data watchdog, the Information Commissioner's Office (ICO), gave industry in June. (TechCrunch

  • "The adtech industry appears immature in its understanding of data protection requirements...we have general systemic concerns around the level of compliance of real-time bidding," the ICO said in an update report.
  • TechCrunch provides a full-lowdown on the detail in the ICO report and the flashpoints - worth the read

 

 

My Takeout

These are sage signals not to be ignored, given Australian industry is facing an ACCC inquiry into the adtech supply chain. Of course, the Federal government ultimately must decide on how it acts on the recommendations carried in the ACCC's Digital Platforms Inquiry final report.  
Market Voice

Best brands on Twitter for 2019: Airbnb, Xbox, OptusSport, ANZ, IBM, Sportsbet and Apple

As 2019 comes to a flying finish, Twitter has named the standout brands and their work on the platform this year. From IBM Australia’s Best Use of Live Streaming to xBox’s gamification project as the Best Digital to Physical Activation, there’s a terrific line-up of market-shaping case studies and work launched this year. All of them have created human-centric ideas and triggered conversations across a variety of categories which drove impact on Twitter in Australia and beyond. Check them out here. 

Go deeper 2min read

Lee Owens

Head of Brand Strategy, Twitter Australia

Twitter Best Of 2019

8 December 2019 2min read

Best brands on Twitter for 2019: Airbnb, Xbox, OptusSport, ANZ, IBM, Sportsbet and Apple

As 2019 comes to a flying finish, Twitter has named the standout brands and their work on the platform this year. From IBM Australia’s Best Use of Live Streaming to xBox’s gamification project as the Best Digital to Physical Activation, there’s a terrific line-up of market-shaping case studies and work launched this year. All of them have created human-centric ideas and triggered conversations across a variety of categories which drove impact on Twitter in Australia and beyond. Check them out here. 

Go deeper 2min read

By Lee Owens - Head of Brand Strategy, Twitter Australia