Industry Contributor
12 Aug 2019 -
2 min read
Behavioural targeting out of control, warns UK watchdog
By Paul McIntyre
- Executive Editor
Just a reminder here of the loud warning the UK's data watchdog, the Information Commissioner's Office (ICO), gave industry in June. (TechCrunch)
- "The adtech industry appears immature in its understanding of data protection requirements...we have general systemic concerns around the level of compliance of real-time bidding," the ICO said in an update report.
- TechCrunch provides a full-lowdown on the detail in the ICO report and the flashpoints - worth the read
These are sage signals not to be ignored, given Australian industry is facing an ACCC inquiry into the adtech supply chain. Of course, the Federal government ultimately must decide on how it acts on the recommendations carried in the ACCC's Digital Platforms Inquiry final report.
