Nielsen hires Ipsos director to lead publisher-platform business

News 12 Oct 2022 - 1 min read

Nielsen hires Ipsos director to lead publisher-platform business

By Staff writer

Kirsten Riolo, left, joins Nielsen. "We are looking forward to Kirsten’s experience and fresh approach enabling our clients to solve new problems with existing Nielsen assets," said Monique Perry, right.

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Tags: Nielsen

Kirsten Riolo has joined Nielsen as Head of Publishers and Platforms, joining from Ipsos and with 25 years of qualitative and quantitative cross-media research experience in the bag.

What you need to know:

Nielsen has a new publisher and platforms lead.
Continues to provide measurement to publishers, aims to build on existing product.

Kirsten Riolo has joined Nielsen as Head of Publishers and Platforms.

The measurement firm continues providing alternative measurement to publishers after losing after the IAB online measurement contract to Ipsos last year.

Riolo has 25 years research experience – and spent the last decade at Ipsos. She’s tasked with “reinventing and recharging” products and relationships with publishers and platforms, per Nielsen Australia Executive Director, Lucas Carreras.

Riolo said she would use Nielsen’s technical capability “to help fuel growth” for clients.

Nielsen Pacific boss Monique Perry said the move “shows our commitment to the industry and that we’re here to support our clients’ growth as they navigate customer-led transformation”.