Independent PR and Communications agency Agent99 is offering brands within the food and beverage sector comprehensive PR support for one quarter without charge via its new 'Food and Beverage Accelerator Program'. During the pilot phase, one brand will be selected each quarter to receive services valued at $20,000, equivalent to three months of consultancy.

The services provided under this program may encompass media training, organising launch events, securing media coverage, and creating social content. The program was developed by Nicole Robertson, Senior Account Director, and Sharon Zeev Poole, Director and Founder of Agent99.

"The Food and Beverage Sector has been a speciality area of Agent99's since the very inception of the agency. We've worked with a large range of clients over those years including global entities such as William Grant & Sons and their key portfolio brands Glenfiddich and Hendrick's Gin, as well as international market entrant brands including Dubliner Whisky, Cazcabel Tequila, Mirabeau Rose Gin, and Westward Whiskey. We have also had extensive and deep experience in promoting homegrown heroes such as Cape Byron Distillery, Tribe Breweries, Margan Wines & Restaurant, Cash Only, and countless more. Through our vast knowledge, we understand the significant impact PR campaigns can have on a business when they are strategic, creative, and unpredictable," said Poole.

Agent99 has a history of collaboration with both global and local brands in the food and beverage sector. Their portfolio includes notable names such as William Grant & Sons, Glenfiddich, Hendrick's Gin, Dubliner Whisky, Cazcabel Tequila, Mirabeau Rose Gin, Westward Whiskey, Cape Byron Distillery, Tribe Breweries, Margan Wines & Restaurant, and Cash Only.

The program aims to assist brands experiencing sales declines due to cost-of-living pressures and concerns about patronage numbers. It is open to organisations within the food, beverage, restaurant, bars, or wider venues scene with significant ambitions but limited resources.

"Many brands within this sector are noting declines in sales due to cost-of-living pressures, and we know many venues are very concerned about patronage numbers heading into the cooler months, so we want to offer our support to those brands. This program is for any organisation within the food, beverage, restaurant and bars, or wider venues scene that may have big ambitions, but may not have the resources currently to back these up. If that sounds like you, we strongly recommend you consider applying," said Poole.

Applications for the program are open until April 7, 2025, with the project commencing in May 2025 for the selected brand.