Bauer Media renews Elle Australia contract after strong numbers
Following strong growth, Bauer Media has signed a multi-year licensing deal with Lagardére to continue publishing fashion and beauty brand, Elle Australia, across all channels.
Over the past 12 months, the brand has delivered: 15.5 per cent growth in print readership YOY; 123 per cent increase in online page views YOY to reach 3.9 million in July and a jump from 120,000 Instagram video views to 3.7 million views. Meanwhile, supermarket sales are up and Bauer is also planning more 'Elle Inspires' events.
“We’ve had an amazing year with our brilliant team who remain committed to inspiring imagery and great story-telling across all of our Elle products," said editor-in-chief, Genevra Leek. "We’ve celebrated incredible highlights including our August Sustainability issue, our series of digital covers celebrating game-changing talent in the inaugural Elle list, and our launch onto IGTV, which has contributed to exponential growth in Instagram views. With big plans already in play for 2020, the future for Elle Australia is bright.”
Bauer Media chief executive officer, Brendon Hill ,said the seven-year agreement is a testament to the strength of Elle Australia and an example of Bauer’s commitment to bolstering its luxury portfolio.
“We are delighted to continue to bring Elle Australia, one of the world’s most recognisable brands, to its loyal and rapidly growing audience. Elle is an extremely high performing brand in Australia with growth across print and online readership, social media platforms and retail performance. This success demonstrates that the brand is a market-leader that Australians resonate with, and is a reflection of the exceptionally talented Elle team.”