IMAA adds 17 indie agency group discounts for attention planning, measurement, ratings, HR, verification

News 15 Nov 2022 - 3 min read

IMAA adds 17 indie agency group discounts for attention planning, measurement, ratings, HR, verification

By Sam Buckingham-Jones - Deputy Editor

The deals will help indies reduce their overheads, IMAA Board Member and Chair of the organisation’s Diversity and Inclusion Council, Jacquie Alley, said.

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Tags: IMAA

The IMAA has added 17 group deals for its more than 145 indie agency members, with offers on radio ratings, campaign measurement and attention planning tools, among other areas.

What you need to know:

The IMAA has added group deals to its members for 17 organisations.
Deals are available for radio ratings provider GfK, Integral Ad Science (IAS), GWI, Amplified Intelligence, Domo, Ipsos, Analytic Edge, Gather, Genero, WildJar, indeed, Adgile, BrightHR and Veridooh.
It also added General Insurance, following the trade credit insurance deal last year.

Indie agencies will be able to access cheaper general insurance, attention planning tools, ratings, measurement and verification services under a raft of new group deals for members of the Independent Media Agencies of Australia (IMAA).

The more than 145 member agencies will be able to access cheaper rates for radio ratings provider GfK, Integral Ad Science (IAS), GWI, Amplified Intelligence, Domo, Ipsos, Analytic Edge, Gather, Genero, WildJar, indeed, Adgile, BrightHR and Veridooh. The 25 per cent off General Insurance offer follows the trade credit insurance deal launched last year and includes professional indemnity, cyber insurance, property damage and loss of revenue/profits, and corporate travel.

The Amplified Intelligence deal gives indies access to the company’s attentionPLAN tool.

“We have built attentionPLAN as a tool for independent agencies and mid tier brands as a means to democratise attention-based planning across the industry, as many tier one holding companies already have planning tools and are integrating the data,” Karen Nelson-Field, CEO of Amplified Intelligence, said.

IMAA Board Member and Chair of the organisation’s Diversity and Inclusion Council, Jacquie Alley, said the group deals program offers up to 50 per cent reduced rates on some services.

“You will now see everything from discounts on insurance to making a business carbon neutral, through to out-of-home verification and human resources support,” she said.