Nine ends SCA deal, signs with Bruce Gordon's WIN
Nine has revealed it has elected not to extend its regional affiliation arrangement with Southern Cross Austereo, announcing a new contract with the WIN Corporation over the next seven years.
What you need to know:
- Nine will not extend its regional affiliation agreement with Southern Cross Austereo (SCA), signing a seven year deal with WIN instead.
WIN will pay an affiliation fee of around 50% of its regional ad revenue to Nine.
Nine and the WIN Corporation have struck an affiliation deal. As of July, Bruce Gordon's regional network will pay an affiliation fee of around 50% of its regional advertising revenue to Nine.
The Seven year deal means WIN will broadcast Nine’s metropolitan free-to-air television content from channels 9, 9Go, 9Gem and 9Life into markets including Tasmania, regional Western Australia, Victoria, Queensland and Southern NSW.
The network will also provide airtime to Nine to allow promotion of its assets across WIN’s television and radio network.
WIN will also provide a sales representation service for Nine in Northern NSW and Darwin.
The new contract will end Nine's previously regional affiliate arrangement with SCA.
Gordon holds around 15% of Nine's shares.
Specsavers head of market and planning, Shaun Briggs, needed a big brand hit to kick-start life after Covid. MAFS was hardly love at first sight. But it quickly grew – literally – as the brand, its agency AJF Partnership, and Nine’s Powered creative unit delivered a bespoke integration within weeks. For Briggs, “it’s been an eye opener”.