What you need to know:

• AWARD is putting on a week-long festival for the creative industry.
• It is called This Way Up: Australia’s Advertising Festival of Creativity, and it will run 10-17 August at The Ovolo Hotel at Woolloomooloo.
• It also includes the AWARD awards.  

The Australasian Writers and Art Directors Association (AWARD) has officially launched a week-long festival for the creative sector.

Called ‘This Way Up: Australia’s Advertising Festival of Creativity’, the Sydney event runs 10 -17 August at The Ovolo Hotel at Woolloomooloo, with a line-up of local and international speakers.

“It has been in the pipeline for a few years and we’re really pleased to be able to finally get our creative festival off the ground,” said AWARD Chair Cam Blackley.

“It made sense to find a focal point for all of the programs AWARD runs, taking the opportunity to further connect us all through creativity.

“This Way Up will also push the mantra that creativity is everyone's business, that great creative thinking can solve just about any business challenge. It’s the perfect opportunity to take creativity beyond an agency’s creative department and demonstrate to all marketers that in a topsy-turvy world, creative thinking is the only advantage.”

While the line-up is yet to be announced, the event will include speaker events, the Grand and Special AWARD Awards, educational events, and nightly networking functions.

Keynote presentations will be livestreamed for audiences beyond Sydney.