LG Ad Solutions, the advertising technology division of LG Electronics, has launched its operations in Australia with Alex Blundell Jones appointed as the Commercial Director for Australia

Based in Sydney, Blundell Jones previously held a senior position with LG Ad Solutions in the UK and Europe and has experience working with Captify. He first stepped into the new role in January.

LG Ad Solutions focuses on data-driven advertising campaigns across the LG TV ecosystem. The company aims to connect brands with consumers through LG Smart TVs, which are widely used in Australian households. The advertising solutions offered by LG Ad Solutions include native, video, and interactive ad formats, all powered by LG's first-party viewership data.

The expansion into Australia is part of LG Ad Solutions' broader international growth strategy. The company is already operational in over 30 countries, providing cross-screen advertising solutions. The launch in Australia is supported by industry partners such as The Trade Desk and the Foxtel Group.

"CTV is no longer emerging—it’s essential—and Australian advertisers are looking for smarter, more accountable ways to reach engaged audiences on the biggest screen in the home. With LG’s scale, premium audiences, and deterministic viewing data, we’re offering something truly differentiated: the ability to deliver performance, creativity, and brand impact all in one place. I’m thrilled to lead this next chapter and help brands unlock the full potential of connected TV," said Blundell Jones.

Director of Inventory Partnerships ANZ at The Trade Desk, Ashton De Santis, said: "We’re excited to see LG Ad Solutions launch in Australia and already delivering what advertisers need: transparent access, high-quality signals, and measurable performance. This presents a valuable opportunity for brands to connect with viewers on the biggest screen in the home, while contributing to a more open, data-driven, and accountable ecosystem for premium video."

Foxtel Group's Programmatic Lead, Hari Caulfield, said: "LG Ad Solutions has been a critical partner in both launching the Kayo footy season and keeping Binge front and center as a destination for premium content in a highly competitive streaming market. Their first-party data, custom reporting, and industry-leading creative executions truly set them apart, especially when paired with access to premium LG TV households, which is a key audience segment for driving subscription growth."

VP of International at LG Ad Solutions, Ed Wale, said: "Australia is a mature, agile, and media-savvy market where CTV adoption is accelerating fast. With Alex’s leadership and a deeply experienced team on the ground, we’re excited to bring our differentiated, premium CTV offering to brands across the region—built on data, scale, and a viewer-first experience."