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Mutiny touts "better, faster, cheaper" media investment platform

By Media release - Mutiny

1 December 2019 1min read

Henry Innis

By Media release - Mutiny

1 December 2019 1min read

Marketing consultancy Mutiny claims its new econometric modelling platform delivers sharper insight on media investment.

The firm says its WarChest platform uses 'deep learning neural networks' to improve analysis and modelling for current campaigns and enable marketers to see how well creative may perform against different variables.

“Existing MMM or attribution modelling companies weren’t delivering what [clients] wanted,” said Mutiny CEO, Matt Farrugia. “They were either inaccurate, difficult to use or expensive so we saw an opportunity to break new ground and build our own platform.” 

The firm says WarChest can be set up for use within two weeks.

“Recent developments in cloud computing, data science and our investment in world-class
machine learning talent has allowed us to develop a platform that is better, faster and
cheaper. This simply could not have been done 12 months ago without cloud computing”
said Henry Innis, chief strategy officer at Mutiny.

Mutiny said five of its 'tier one' clients and media agencies are already using the platform.

Let’s go. What do you think?

By Media release - Mutiny

1 December 2019 1min read

Market Voice

Best brands on Twitter for 2019: Airbnb, Xbox, OptusSport, ANZ, IBM, Sportsbet and Apple

As 2019 comes to a flying finish, Twitter has named the standout brands and their work on the platform this year. From IBM Australia’s Best Use of Live Streaming to xBox’s gamification project as the Best Digital to Physical Activation, there’s a terrific line-up of market-shaping case studies and work launched this year. All of them have created human-centric ideas and triggered conversations across a variety of categories which drove impact on Twitter in Australia and beyond. Check them out here. 

Go deeper 2min read

Lee Owens

Head of Brand Strategy, Twitter Australia

Twitter Best Of 2019

8 December 2019 2min read

Best brands on Twitter for 2019: Airbnb, Xbox, OptusSport, ANZ, IBM, Sportsbet and Apple

As 2019 comes to a flying finish, Twitter has named the standout brands and their work on the platform this year. From IBM Australia’s Best Use of Live Streaming to xBox’s gamification project as the Best Digital to Physical Activation, there’s a terrific line-up of market-shaping case studies and work launched this year. All of them have created human-centric ideas and triggered conversations across a variety of categories which drove impact on Twitter in Australia and beyond. Check them out here. 

Go deeper 2min read

By Lee Owens - Head of Brand Strategy, Twitter Australia