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V Energy launches new brand platform via Clemenger BBDO Sydney

By Media release - Clemenger BBDO Sydney

18 November 2019 2min read

V Energy

By Media release - Clemenger BBDO Sydney

18 November 2019 2min read

V Energy wants to help people escape “The Procrastination Place”. Gen Z and younger Millennials (18-25) have big goals, but are living in the most distracting time in history. This is where a little guarana-powered liquid motivation comes in.

The first phase of the new Make it Happen platform developed by Clemenger BBDO Sydney is now live across TV, cinema, digital, social and OOH. The launch film – which draws on meme culture and the deepest parts of the internet – was brought to life by The Sweetshop’s Damien Shatford.

Ben Coulson, chief creative officer, Clemenger BBDO Sydney says, “Procrastination, it’s something 99 per cent of us do, and the other 1 per cent lie about. But V will be there for us when we need a good kick right in the procrastinations.”

Frucor Suntory head of consumer marketing, Jonny Croft, said: “We’re super excited to see a genuine consumer insight land a whole new brand platform for V, and really open the brand up to a whole new generation of consumers across Australia and New Zealand. The work is distinctive, extremely relatable for our consumers, and firmly plants our flag as the brand that uniquely helps you Make it Happen.”
Let’s go. What do you think?

By Media release - Clemenger BBDO Sydney

18 November 2019 2min read

Market Voice

Best brands on Twitter for 2019: Airbnb, Xbox, OptusSport, ANZ, IBM, Sportsbet and Apple

As 2019 comes to a flying finish, Twitter has named the standout brands and their work on the platform this year. From IBM Australia’s Best Use of Live Streaming to xBox’s gamification project as the Best Digital to Physical Activation, there’s a terrific line-up of market-shaping case studies and work launched this year. All of them have created human-centric ideas and triggered conversations across a variety of categories which drove impact on Twitter in Australia and beyond. Check them out here. 

Go deeper 2min read

Lee Owens

Head of Brand Strategy, Twitter Australia

Twitter Best Of 2019

8 December 2019 2min read

Best brands on Twitter for 2019: Airbnb, Xbox, OptusSport, ANZ, IBM, Sportsbet and Apple

As 2019 comes to a flying finish, Twitter has named the standout brands and their work on the platform this year. From IBM Australia’s Best Use of Live Streaming to xBox’s gamification project as the Best Digital to Physical Activation, there’s a terrific line-up of market-shaping case studies and work launched this year. All of them have created human-centric ideas and triggered conversations across a variety of categories which drove impact on Twitter in Australia and beyond. Check them out here. 

Go deeper 2min read

By Lee Owens - Head of Brand Strategy, Twitter Australia