What you need to know:

• Nicole Boyd joins from MediaCom after 17 years with the firm in senior roles.
• Jeff Ott joins after stint at Trade Indy, and four years prior at Resolution Digital.

The Media Store has hired Nicole Boyd as Head of Client Service. Boyd was MediaCom’s Chief Client Officer and Managing Partner for the $100m Victorian Government account, which she helped win in 2017. OMD landed the account last year. Running the Brisbane office before relocating to Melbourne, Boyd spent 17 years with GroupM, which last month merged MediaCom into Essence globally.

Jeff Ott joins as Performance Director after roles as a Senior Trader at Trade Indy and Senior Activation Manager at Omnicom-owned Resolution Digital prior to that. He also spent time in Germany in digital marketing and mobile app advertising.

The two will operate out of Melbourne.

“Nicole is an experienced leader who has an outstanding record of success in managing clients and teams alike. We welcome her to The Media Store family and look forward to her growing our client intimacy program for recently on boarded and established clients alike,” said The Media Store CEO, Stephen Leeds.

“Jeff has a wealth of experience across both tech and agency environments. His knowledge of existing and emerging tech platforms will be a huge benefit to our growing cohort of performance orientated clients.”