ID Collective has been appointed as the strategic communications agency for Australian sushi franchise Sushi Sushi, with the agency takin on a remit encompassing business media relations, strategic partnerships, product launches, and corporate communications.

The appointment follows ID Collective's recent merger with Noisy Beast, a move that combined creative, media amplification, content production, and social strategy services. Sushi Sushi, which previously worked with Noisy Beast, is now part of ID Collective's client portfolio.

The brand, established in 1988, is preparing for significant growth and expansion ahead of its upcoming sale. The brand aims to boost brand awareness and strengthen its market position among key demographics. As part of this strategy, ID Collective will work to enhance the brand's visibility and reach.

Executive Director of iD Collective, Amanda Booth, stated, "This collaboration brings fresh creative energy and strategic thinking, allowing us to leverage our strong media relationships to generate impactful coverage and support the next chapter of this iconic Australian brand."

ID Collective's recent client wins include TK Maxx, Sally Hillman, BLUNT, and Pretzel. These additions to its portfolio reflect the agency's growing influence in the strategic communications sector.