'Too good to turn down': Dentsu hires ARN’s Anthony Bartram to lead investment

News 18 Jan 2023 - 1 min read

'Too good to turn down': Dentsu hires ARN’s Anthony Bartram to lead investment

By Staff writer

Market Voice 3 min read

Kicking bigger growth goals: Foxtel & Kayo Sports breaks AFL streaming record as power brands reap returns – big hits incoming

By Martin Medcraf - Sport Sales and Brand Partnerships Director, Foxtel Media | Partner Content

Sports streaming audiences are booming – with this month marking the highest ever streamed AFL round and Kayo’s most streamed sports weekend of all time.

Market Voice 3 min read

Sponsorships: The four things you need to maximise ROI and quantify sales – and why missing two of them could get it cancelled

By Jonathan Fox - Director of Client Services, Mutinex | Partner Content

Sponsorships can either power growth or turn out an expensive mistake. Mutinex MMM data for major Australian brand sponsorships shows dramatic ROI swings – from $8 for every $1 invested, to losses of fifty cents on the dollar.

Tags: Dentsu

Dentsu has hired Anthony Bartram to lead investment across its media agency units. He starts next week.

Dentsu has hired Anthony Bartram to lead investment across Carat, iProspect and Dentsu X.

The former ARN agency partnerships boss starts next week and bolsters the Dentsu’s media capability as CEO Danny Bass builds out a team, with Fiona Johnston and Ben Sheppard recently recruited and Mel McDonald promoted to Chief Commercial Officer.

“2023 is shaping up to be a year of equal part challenge and opportunity given well documented macro-economic headwinds, the lingering effects of the pandemic and evolving patterns of media consumption,” said Bartram, who aims to guide clients through the shifting media environment.

The opportunity to join the holdco, he added, was “too good to turn down”.