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SCA rebrands Redwave stations to Hit and Triple M following rebrand

By Press release - SCA

18 February 2020 1min read

By Press release - SCA

18 February 2020 1min read

Southern Cross Austereo (SCA) has announced the rebranding of the eight Redwave Media Western Australian radio brands it acquired in October last year to the Triple M and Hit brands.

The regional radio stations included in the acquisition from Seven West Media have been operating under the Red FM and Spirit FM brands in eight regional areas and remote mine sites. Under the changes, Red FM stations will move to Hit radio brands and Spirit FM stations move to Triple M brands.

“We are delighted to welcome the Redwave stations to the Hit and Triple M family of brands, and I’m sure listeners will enjoy the unique mix of music each brand brings to regional West Australians. Importantly, every station will continue to deliver strong local content and comprehensive coverage of news, information and events across Western Australia reflecting each community’s personality and values,” Southern Cross Austereo CEO, Grant Blackley, said.

“The Redwave acquisition takes our national radio footprint to 96 stations nationwide, to join Australia’s largest radio network and all the benefits that brings.”

The new Hit and Triple M stations will announce their show line-ups and announcers in March.

Let’s go. What do you think?

By Press release - SCA

18 February 2020 1min read

Market Voice

Coca-Cola, Toyota, Nestle provide us valuable lessons, right now

At Nestle early in my career as a brand manager during the last recession, the company’s philosophy was to increase spending through the downturn, talk to consumers and drive brand awareness. Throughout this period Nestle kept advertising and used the increase in spend to come out the other side even stronger.           

So where does this leave us today, and what should advertisers be thinking in the midst of such a difficult situation?

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David Scribner, Chief Customer Officer

oOh!media

oOh!media

30 March 2020 4min read

Coca-Cola, Toyota, Nestle provide us valuable lessons, right now

At Nestle early in my career as a brand manager during the last recession, the company’s philosophy was to increase spending through the downturn, talk to consumers and drive brand awareness. Throughout this period Nestle kept advertising and used the increase in spend to come out the other side even stronger.           

So where does this leave us today, and what should advertisers be thinking in the midst of such a difficult situation?

Go deeper 4min read

By David Scribner, Chief Customer Officer - oOh!media