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News 19 Apr 2021 - 1 min read

Top creative execs Russel Howcroft, Cindy Gallop, Tara Ford and Ant White join Nine's State of Originality panel

By Josh McDonnell - Senior Writer

Nine has secured a panel featuring some of Australia's most recognisable creatives for its upcoming State of Originality competition. Aimed at making State of Origin the equivalent of Australia’s Super Bowl in advertising terms, the panel features Russel Howcroft, Cindy Gallop, Tara Ford and Ant White.

What you need to know:

  • Nine has named the judging panel for its State of Originality competition.
  • Notable creative faces including Russel Howcroft, Cindy Gallop, Tara Ford and Ant White will make up the panel.

Nine has named the judging panel for its State of Originality award, including Tara Ford, CCO of The Monkeys; Ant White, CCO of Howatson+White; former PwC creative boss Russel Howcroft and founder of MakeLoveNotPorn and all-round advertising legend, Cindy Gallop.

Announced at Nine’s Upfront last September, the competition is aimed at making State of Origin the equivalent of Australia’s Super Bowl in advertising terms. 

The winning campaign will win $1 million in advertising inventory across Nine’s television, radio, digital and print assets.

Nine has also confirmed that the final judges would be the Australian viewing public, with 20 per cent of the voting going to votes cast via the Wide World of Sports website.

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