Swimming Australia goes full-service, appoints Publicis Worldwide
“As the custodian of Australia’s most successful Olympic and Paralympic teams, we’ve created a strategy to expand from this platform," Swimming Australia CEO Eugenie Buckley says.
Publicis’ creative agency network, Publicis Worldwide, has been named the full-service agency for Swimming Australia, adding another sport to its portfolio, which also included comms work for the winning 2032 Brisbane Olympics.
What you need to know:
- Publicis Worldwide, a creative network within Publicis Groupe, has been named Swimming Australia’s fullservice agency.
- Their role will be to engage five million swimmers and swimming fans across the country, Swimming Australia CEO Eugenie Buckley says.
Swimming Australia has appointed Publicis Worldwide as its full-service agency, leadings its marketing strategy, creative, media, design, social, and partnership development.
“As the custodian of Australia’s most successful Olympic and Paralympic teams, we’ve created a strategy to expand from this platform – engaging over 5 million Australians who swim at schools, clubs, in communities, in oceans, and a nation of over 20 million fans,” Swimming Australia CEO Eugenie Buckley said.
“Publicis Worldwide has proven experience bringing together communications strategy, creativity, data and technology to lead the change, and to shape the future of the sporting and entertainment experience in swimming.”
The agency had also partnered with the Queensland Government on communications for its winning Brisbane 2032 Olympic Games bid.
