Skip to main content
News 19 Nov 2021 - 2 min read

Swimming Australia goes full-service, appoints Publicis Worldwide

By Sam Buckingham-Jones - Senior Writer
“As the custodian of Australia’s most successful Olympic and Paralympic teams, we’ve created a strategy to expand from this platform," Swimming Australia CEO Eugenie Buckley says.

“As the custodian of Australia’s most successful Olympic and Paralympic teams, we’ve created a strategy to expand from this platform," Swimming Australia CEO Eugenie Buckley says.

Publicis’ creative agency network, Publicis Worldwide, has been named the full-service agency for Swimming Australia, adding another sport to its portfolio, which also included comms work for the winning 2032 Brisbane Olympics.

What you need to know:

  • Publicis Worldwide, a creative network within Publicis Groupe, has been named Swimming Australia’s fullservice agency.
  • Their role will be to engage five million swimmers and swimming fans across the country, Swimming Australia CEO Eugenie Buckley says.

Swimming Australia has appointed Publicis Worldwide as its full-service agency, leadings its marketing strategy, creative, media, design, social, and partnership development.

“As the custodian of Australia’s most successful Olympic and Paralympic teams, we’ve created a strategy to expand from this platform – engaging over 5 million Australians who swim at schools, clubs, in communities, in oceans, and a nation of over 20 million fans,” Swimming Australia CEO Eugenie Buckley said.

“Publicis Worldwide has proven experience bringing together communications strategy, creativity, data and technology to lead the change, and to shape the future of the sporting and entertainment experience in swimming.”

The agency had also partnered with the Queensland Government on communications for its winning Brisbane 2032 Olympic Games bid.

Mi3 Special Report: Australia Post-Cookies, Post-Privacy

  • How brands including ANZ, CommBank, Adore Beauty, Little Birdie, Menulog and Westpac are racing for new privacy-compliant ways to market to customers as platform and regulatory changes bite.
  • Report covers all of Australia‘s major publishers, their strategies.
  • All major alternative IDs covered.
  • Plus marketing consultancies, tech provider and agency insights.
  • Independent Mi3 report, based on 35-plus interviews, supported by MiQ and Resolution Digital.

How brands including CommBank, Adore Beauty, Little Birdie, Menulog and more are racing for new privacy-compliant ways to market to customers as platform and regulatory changes bite.

Get ahead of the curve. DOWNLOAD THE REPORT HERE DOWNLOAD your 67-page report here.

Already a member? . Not a member? Start the process:

Download Now
Australia Post-Cookies, Post-Privacy

Share your reaction (and see how others voted)

Leave a comment (you must be logged in)

Be the first to comment

Market Voice

Search Mi3 Articles

Make it personal

Join Mi3 to receive our weekly edition and personalise your experience