PubMatic boosts OpenWrap product for publishers

News 20 Sep 2022 - 2 min read

PubMatic boosts OpenWrap product for publishers

By Sam Buckingham-Jones - Deputy Editor

In a statement overnight, PubMatic announced a number of enhancements across web, Connected TV / Over The Top and mobile apps.

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Sell-side platform PubMatic has released a major update to its OpenWrap publisher auction solution, promising yield improvements, better analytics and an upgraded API for publisher tech stacks.

What you need to know:

PubMatic has unveiled a suite of enhancements to OpenWrap, its publisher auction solution.
Publishers will be able to access ad floor prices that increase revenue, free ad refreshing, an upgraded API and enhanced analytics.

Global adtech platform PubMatic has unveiled a suite of changes to its publisher auction bidding system, OpenWrap.

Publishers using OpenWrap will have access to new features that boost advertising yield, fit better into other tech stacks, and provide more detailed analytics.

As of Q2 this year, PubMatic said its revenue from OpenWrap has nearly doubled year-on-year.

In a statement overnight, PubMatic announced a number of enhancements across web, Connected TV / Over The Top and mobile apps.

All publishers using OpenWrap will get access to yield improvements, based on floor prices that are designed to increase revenue and refresh ads, an upgraded management API, which customises the platform to fit a publisher’s tech stack, and enhanced analytics.