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Toyota, McDonald’s, Bunnings and Harvey Norman back women's T20 World Cup

By Media release - Foxtel Media

20 February 2020 1min read

By Media release - Foxtel Media

20 February 2020 1min read

Toyota, McDonald’s, Bunnings, Harvey Norman and Adidas have signed up as anchor brands for Fox Cricket’s cross platform ICC Women’s T20 World Cup 2020 coverage.

“We are delighted to welcome a stellar line-up of brands for our T20 World Cup coverage,” said Martin Medcraf, Foxtel sales and brand partnerships director.

“The interest in women’s sport is at an all-time high, which makes it the perfect time for Foxtel to be launching the most comprehensive line up of live and supporting coverage – arguably the biggest content line up for women’s cricket ever, anywhere.”

Let’s go. What do you think?

By Media release - Foxtel Media

20 February 2020 1min read

Market Voice

Coca-Cola, Toyota, Nestle provide us valuable lessons, right now

At Nestle early in my career as a brand manager during the last recession, the company’s philosophy was to increase spending through the downturn, talk to consumers and drive brand awareness. Throughout this period Nestle kept advertising and used the increase in spend to come out the other side even stronger.           

So where does this leave us today, and what should advertisers be thinking in the midst of such a difficult situation?

Go deeper 4min read

David Scribner, Chief Customer Officer

oOh!media

oOh!media

30 March 2020 4min read

Coca-Cola, Toyota, Nestle provide us valuable lessons, right now

At Nestle early in my career as a brand manager during the last recession, the company’s philosophy was to increase spending through the downturn, talk to consumers and drive brand awareness. Throughout this period Nestle kept advertising and used the increase in spend to come out the other side even stronger.           

So where does this leave us today, and what should advertisers be thinking in the midst of such a difficult situation?

Go deeper 4min read

By David Scribner, Chief Customer Officer - oOh!media