American Express' 2025 Global Travel Trends Report, revealing that 78% of Australians are planning to embark on up to three holidays in 2025.

The report highlights several key priorities for Australian travellers. A significant 68% are seeking budget-friendly destinations, while 42% are interested in locations that align with their personal interests, such as food, sport, and fashion. Additionally, 42% of respondents are keen on destinations that offer authentic local experiences.

The influence of children on travel decisions is notable, with 59% of Australian parents indicating that their children play a role in shaping travel plans. Meanwhile, 44% of Australians intend to use points to fund their travel in 2025.

Entertainment events are also a significant draw, with 46% of Australians planning to book trips to attend such events next year. The integration of technology into travel planning is evident, with 70% of Australians finding Generative AI useful for booking trips. Of these, 34% are using AI for activity recommendations.

Vice President & General Manager of Travel & Lifestyle Services at American Express, Corinne Ng, said: "It’s clear that Aussies are redefining travel by prioritising meaningful experiences, maximising reward points and blending technology with personal insights. From kids influencing family trips to booking holidays around live events, travel is more intentional than ever."