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News 21 Jul 2021 - 2 min read

Search intelligence platform Captify bolstered by SFW Capital investment, takes majority stake

By Sam Buckingham-Jones - Senior Writer

“It’s an incredibly exciting time to be entering a new era for the Captify business, being relatively fresh in to the Aussie market,” Australian general manager Krish Raja says.

Search intelligence platform Captify, which works with Westpac, Disney, Unilever, Nestle, Amazon and Toyota has received private equity backing. SFW Capital Partners says there are three areas in which Captify will benefit from the future of advertising.

What you need to know:

  • Captify has announced private equity firm SFW Capital Partners will take a majority investment in the company.
  • The investment comes 10 years after launch, after “record revenue” in the 2021 pandemic.

Search intelligence platform Captify and major US private equity firm SFW Capital Partners have entered into a definitive agreement to take a majority stake in the company.

Ten years after its founding in London, Captify, the largest independent holder of first-party search data outside of Google, is hoping the additional investment will fuel innovation and growth in three areas: cookieless data, Connected TV (CTV) and programmatic advertising.

“It’s an incredibly exciting time to be entering a new era for the Captify business, being relatively fresh in to the Aussie market,” Australian general manager Krish Raja said.

“With this investment, we’re going to be able to grow faster to drive faster innovation of our product, as well as scaling our service levels to exceed expectation.”

Captify supplies the technology that allows brands like Westpac, Disney, Unilever, Qantas, Microsoft, Nestle, Amazon and Toyota to access live search targeting, insights and measurement from programmatic advertising without the need for third-party cookies.

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