Amanda Hicks will become KPMG Australia national managing partner across brand and marketing and join the national executive committee as of 1 December.

Hicks, who became customer, brand and marketing advisory (CBMA) lead when joining the firm in July via KPMG's acquisition of her firm Acuity,  will continue to lead CBMA operations.

In her new role, Hicks is also responsible for leading KPMG’s marketing and branding function.

“Amanda has proven herself to be a strong leader with excellent marketing and brand credentials," said Gary Wingrove, KPMG Australia CEO. "Our presence in the market is critical to our success, and Amanda is well credentialed to drive our strategy to position our brand externally.”

Hicks said she is “delighted to be taking on this role. Aligning brand and marketing activity towards customer outcomes should be a priority for all organisations – and is something very close to our heart at KPMG Australia. I’m looking forward to working more closely with our excellent brand and marketing team to continue to build our profile in market through smart and effective marketing”.