NBCUniversal has renewed its ad sales contract in Australia with Foxtel Media for its E! and Universal TV channels.

As well as providing advertisers access to titles including Keeping Up With The Kardashians,  Chicago P.D. and Law and Order franchises, the broadcaster and sales rep will keep pushing new ad formats.

Last September, NBCU and Foxtel Media launched the M-Break ad format with PrettyLittleThing on the 17th season of Keeping Up With The Kardashians - a one-minute ad break with only two advertisers running within the format on linear TV channels.

Chris Taylor, managing director, Distribution & Networks, ANZ, NBCUniversal International said  such format innovations coupled with quality content “remains a strong offering for advertisers.”