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News 24 Jan 2022 - 2 min read

Indy media agency This is Flow promotes Matt Papasavva to MD

By Staff writer

Strong growth and a rapidly expanding team has led This is Flow founder and CEO Jimmy Hyett to appoint the agency's first ever managing director. He's promoted former Ticketek, Mindshare and MediaCom manager Matt Papasavva to help lead the business.

What you need to know:

  • Agency tripled in size over last 18 months.
  • Matt Papasavva now Managing Director.
  • More wins to come.                                                      

Independent media agency This is Flow has appointed its first ever managing director, with Matt Papasavva promoted from digital lead to help founder and CEO Jimmy Hyett run the broader business as MD.

The agency has tripled in size in 18 months and in the last three months hired 11 new staff. The company last September said all staff would be eligible for profit share, writing it into contracts and guaranteeing it subject to company and individual targets.

Two months prior, it inked an affiliate deal with global 'anti holding group' MDC Partners to become its media agency across Australia and New Zealand.

Since then, the firm has won Wesfarmers-owned Workwear Group, KingGee and Hard Yakka brands, as well as Riverina Dairy and Liquefy Health.

Prior to joining Flow, Papasavva was Digital Media Manager at Ticketek, ant at Mindshare and MediaCom before that.

"Matt has quickly built a reputation as one of the most passionate and influential emerging leaders in our industry. Highlighted by an enormous respect and admiration from all of our clients and staff, he has spearheaded the growth era of Flow and will continue to have a positive impact on the agency," said Hyett.

Papasavva said the new role would help him grow both the business and its people's potential. 

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