UM has won the ACT Government's media account, picking up strategy planning and buying.

UM Canberra's Managing Director Government, Brett Elliott (pictured), said the agency aimed to bring "holistic reporting, deeper category understanding ... and shared learnings to the account, ultimately providing a more effective set up and efficient use of tax payer funds".

An ACT Government spokesperson echoed that sentiment: “We were impressed with UM’s experienced team of media practitioners and their breadth of understanding of our needs and their enthusiasm for the task at hand. We look forward to working with the team to drive efficiencies and value for money in the way our Government engages with Canberra’s community.”