What you need to know:

• Master Plumbers’ Association of Queensland hires MediaSmiths
• Multichannel campaign kicking off shortly.

The Master Plumbers’ Association of Queensland (MPAQ) has appointed MediaSmiths to handle offline and digital media, and will launch the partnership with a multichannel campaign warning of the dangers of hiring an unlicensed plumber or gasfitter.

The campaign will also urge people to use MPAQ’s ‘find a plumber’ search tool, an area where tradie platforms such as Hipages have found significant success via major media partnerships.

We’re excited to create campaigns that promote the use of licensed plumbers, drainers, and gasfitters,” said MPAQ Executive Director, Penny Cornah. “A lot of people don’t realise that most plumbing, drainage, and gas work must be completed by someone with a licence, and not doing so may lead to your insurance being voided or dodgy work being performed.”

The MPAQ appointment comes on the back of recent client wins for MediaSmiths, including national homecare provider Just Better Care, the Australian Dental Association, and Odoo.